Scale
Scale
📏 Geospatial professionals have a unique expertise when it comes to Scale
We've always had a strong understanding of why scale matters. We also have the advantage of understanding how Scale works. Let's apply this to business and the idea of scaling your business or scaling your productivity.
In recent years, Scale has become a buzzword, or part of a buzz-phrase. That's unfortunate. Unfortunate because, as with many other terms that have deep meaning, the intent and purpose of the term is being lost. How can we regain solid understanding of what Scale means?
📐 When a geographer uses scale, they are looking at the refinement of size, in a way. If we make a map and we set the scale at 1:24,000, all the map elements that are there remain when we change that scale to 1:50,000 or go from 1 inch = 100 feet to 1 inch = 10,000 miles. To change the scale it is not required that we add features or imagery or anything at all. The scale is, basically, about the size of what you see. If we have to add a feature or a layer or an item, we're making a new map, not scaling the original map. Why does this matter?
Scaling business isn't a synonym for growth. Can you scale to grow, yes, but conditions must be met to qualify as 'SCALE.' #growth #change
Scaling business isn't about adding new capabilities. It isn't about redesigning a process or a function and making it 'more cool.' It isn't about innovation or repurposing. That's what the 'Innovation' button is for. #innovation
Scaling business is about taking what you do, in the way you do it, WITHOUT changes, and expanding it to something bigger.
If you have to change how the process works you have a SCALE FAIL.
If you have to change and upgrade systems to make something bigger or produce more, SCALE FAIL.
If you have to change how the staff communicate and where they work to handle the new stuff, SCALE FAIL.
If you find yourself testing a concept or a process because you don't know if it works, it's a sign you might very well have a SCALE FAIL
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Some things you can do that SCALE business and include 'new stuff':
Add staff to manage or maintain existing processes - YES
Duplicate processes (running more of the same processes) you already run in order to meet customer or client demands - YES
Add infrastructure in the form of duplicate machines and equipment that do exactly what you already do, only more or bigger - YES
Take something that is "miniature" and make it into something "ENORMOUS" - Well, that's a gray area.
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What are your scale stories? Where have you succeeded and where have you failed?
#business #productivity #geospatial #geospatialtechnology #scale #scalebusiness #realscale #businessgrowth #businessstrategy
